Many businesses in the food and beverage industry globally fear that they would lose profits and sales in Ramadan. Food delivery orders decline by a lot during the month. This is because most Muslims fast during the month of Ramadan and therefore, do not place orders during this time. Moreover, there are also different types of other reservations, such as fixed timings for having meals, not being able to afford deliveries that may be late, and such.
However, there is no need for losing complete hope. This is because many companies in the food and beverage industry are able to sustain and even increase their profits by offering customers the best experience possible in the holy month.
Here are some of the main steps that you can take in order to ensure that your Ramadan is full of increased profits, along with more loyal and happy customers:
- Offer the Best Menu for Ramadan
Ramadan is a special month for all the Muslims who fast and respect it on a religious level. Not only is it all about fasting, it is also about breaking and keeping the fast together with family and loved ones. Since long hours are spent in hunger, people really look forward to having a delightful meal at the end of the fast. Your restaurant will do incredibly great if you can offer customers with the best meal and a scrumptious menu. 3 out of 5 people claimed that they look forward to trying out different types of meals for iftar and suhoor times.
- Ensure Delivery Efficiency
Delivery efficiency is crucial not only during Ramadan, but especially during the month. This is because delivery efficiency is important during a month where iftar and suhoor timings are fixed and the people ordering the food expect the deliveries to be on time as the duration for the meals are already strict and limited in nature. Increasing the capabilities of your fleet and equipping them enough to reach the destination in due time is really important. Features for delivery management such as route optimization and real-time tracking are very important for achieving this goal.
- Make Preparations for the Operational Hour
Not all your customers would be fasting during the month of Ramadan, and therefore, your restaurant or food business must be equipped to also deliver during the normal operational hours as well. It is a huge mistake to shut down operations during the otherwise normal hours and only be available for deliveries at peak hours of dawn and dusk. You must have a part of your fleet prepared to deliver orders during all times. Late night orders are also trending in Ramadan as people use the late hours of the night to order food due to them fasting during the day.
- Invest in a Food Delivery Management Software
A delivery management software will help your business thrive in Ramadan because it will automate all delivery and business operations and help keep your customers happy. It is a month for make or break, as if your food will make customers satisfied during such an important month, they will most likely develop loyalty towards your brand. A food delivery software will increase delivery efficiency by more than 60%.
Shipox is a data-driven Food Delivery Management Platform that enables its users across a multitude of diverse industries to avail market competitive features and customer support in order to automate and perfect their delivery process. Shipox users are able to increase the efficiency of their delivery process, optimize their costs effectively, and enhance their customer experiences. To learn more, you can sign up for a quick demo here.